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CI

We provide the best service based on the values of creativity, passion, positivity, problem solving, and innovation.

The typeface stretches out to the right to signify POSCO ICT’s immeasurable value and superior service which enable ongoing progress both in technology and life. The color blue and a natural font have been used to symbolize the company’s engineering specialty and connection to POSCO, the steel manufacturer.

i

Intelligence
Innovation
Information
Insight

c

Control
Convergence
Convenience
Communication

t

Technology
Tomorrow
Transformation
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Corporate Wordmark_Basic

POSCO ICT’s basic corporate wordmark uses lowercase characters to communicate the company’s specialty in the high-tech industry

Korean POSCO 포스코ICT Download
English POSCO ICT Download

Color System

The color system must be applied accurately as it conveys POSCO’s image through various visual media. In general, sport color printings are used with the color samples listed in the manual or the Pantone Colors specified below. Meticulous attention is required for an effective use of corporate colors. If the process colors must be used as the 4 primary colors, the following standards must be adhered to. Any uncertainties in the application of the color system must be discussed with the CI management department.

  • POSCO ICT Blue color

    POSCO ICT Blue

    Pantone 302C
    Process Color : C 100, M 35, K 40

  • Light Blue color

    Light Blue

    Pantone 292C
    Process Color : C 58, M 12

  • Light Gray color

    Light Gray

    Pantone Cool Gray 4C
    Process Color : Y 3, K 30

  • Dark Gray color

    Dark Gray

    Pantone Cool Gray 11C
    Process Color : C 8, K 82

  • Deep Yellow color

    Deep Yellow

    Pantone 1235C
    Process Color : M 35, Y 100

  • Orange color

    Orange

    Pantone 166C
    Process Color : M 77, Y 100

  • Silver color

    Silver

    Pantone 877C

  • Gold color

    Gold

    Pantone 872C

Korean TypefaceYoonGothic Family

English TypefaceHelvetica Neue Family

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